We understand the need to get attention in this media-saturated, 24/7 world.
However, we're guessing that Ashley Madison didn't need to go this far.
You don't need a badge for these in most cases, though some organizers will specify their events are for badge-holders only.
The first group used to be dwarfed by the second group - hence the wave of unbadged people who pour into the area during Comic-Con - but this year they're a little more equal.
There have been fewer big parties and promotions announced, fewer contests and fewer press invitations.