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What matters more than anything when it comes to your online dating profile? Photos can drastically increase your chances of getting more communication and dates. In fact, profiles with photos are nine times more likely to get communication.Use your photos as a primary tool to express who you are, what you love to do, where you love to go and what type of lifestyle you lead.

As an agency that specializes in digital optimization, we got to thinking (alcohol may or may not have been involved), how does one optimize their dating profile? We gathered the Rocket55 crew for an afternoon discussion about what makes us swipe right and what makes us swipe left.

Then, we compiled our thoughts and put them to the test.

Here are our initial rules of engagement: After an afternoon of honesty and laughs, we set to find out if optimization was possible.

Of all the office singles, we needed a volunteer – enter Bailey. It has the most monthly users (7 million – your true love is out here folks), and the open ability for anyone to message after a successful match.

) A very wide, far away shot also rated on the poor side of the communication spectrum. To the Left A study out of Wake Forest University suggests that photos featuring the left side of the face are perceived by others as more pleasant when compared with pictures featuring the right side of the face (who knew! This is good news for those who may not have a great picture of their left side – simply make a quick edit so that it appears to be facing the other way. Another study (Tracy & Beall, 2011) looked at the gender differences in ratings of attractiveness of different emotion expressions.