After all, it’s not always easy to big yourself up without sounding conceited or (even worse) desperate.
But did you know that one in three couples now find love online?
Yet the basic principles behind advertising copy remain – that it must attract attention and persuade someone to take action.
And this idea remains true simply because human nature doesn't really change.
Even if you do like “walking on the beach” or “drinking wine in front of a roaring fire” leave it out – everyone says that.